There is a growing awareness of the importance of financial management skills. However, few studies have systematically examined this topic in China’s current higher education (HE) system. In this study, we examine whether enrolling in a finance-related program, either as a degree program or as an elective, improves students’ financial literacy and habits. We conducted a mixed-method study with a sample of 1334 students from seven universities in central China. Multivariate regression, matching methods, and the inverse–probability–weighting...