This article analyzes whether the Chinese insurance market is showing different responses to COVID-19 shocks depending on different domestic cultural characteristics by using monthly panel data of 31 provinces from January to August 2020 and employing the panel fixed-effects model. Overall, the results indicate that the COVID-19 pandemic is negatively associated with insurance market consumption in China. In particular, the COVID-19 outbreak leads to worse insurance market development (proxied by insurance market premium income) in those provin...