期刊论文

中文

华北理工大学学报(社会科学版)

2095-2708

2022

22

4

117-124

10.3969/j.issn.2095-2708.2022.04.117

国家社科基金“基于受众接受的中国文化典籍外译和传播与我国文化软实力提升研究”（19BGJ008）；

本校为第一机构

对海外读者进行问卷调查发现《西游记》英译本的实际读者数量与其海外高知名度不成正比,英译本的实际传播效果不理想。主要原因在于传播途径单一、宣传营销策略不当、译本质量与内容本土适应性不强以及反馈渠道缺失。基于拉斯韦尔5W传播模式指导,可通过拓宽传播渠道、探索中西合作模式、增强译本本土适应性以及建立受众反馈渠道提升传播效果。

The questionnaire to overseas readers found that the actual number of readers of the English translation of Journey to the West is not proportional to its high popularity overseas,and the actual dissemination effect of the English translation is not wanted,which is mainly due to the limited communication channel,the inappropriate promotion and marketing strategy,the poor adaptability of the translation quality and content,and the lack of feedback channels.Based on 5W model,we can improve the communication effect by widening the communication channels,exploring the cooperation model between Chi...