BACKGROUND: This study investigates the complex relationships between sports media use (SMU), sports participation behavior (SPB), and sports commitment. With the increasing consumption of sports media, it is essential to understand both the quantitative and qualitative dimensions of how media engagement correlates with participation and long-term commitment to sports. OBJECTIVES: The study aims to investigate the relationship between SMU and SPB, as well as the mediating role of SPB in sports commitment, using a mixed-methods approach. Additionally, it explores individuals' lived experiences ...
