In an era of rapid globalization, cities have become fierce competitors for vital resources such as investment, talent, and tourism. City branding has emerged as a crucial asset in this competition, shaping a city's image and influencing its competitiveness on the global stage. This paper explores the multifaceted aspects of city branding, emphasizing its intersection with social media and the digital transformation of urban development. Drawing from an extensive review of academic literature spanning the past three decades, this research presents a comprehensive analysis of city branding. It ...
