The effect of exploratory trademark strategy on corporate cash holdings

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成果类型：

期刊论文

作者：

Ying Zou;Jianxin Li;Shufang Lai*;Min Li

通讯作者：

Shufang Lai

作者机构：

[Jianxin Li] School of Economics and Management, Changsha University of Science and Technology, Changsha 410076, China

School of Economics and Management, Hunan Institute of Science and Technology, Yueyang 414006, China

[Shufang Lai] Business School, Southern University of Science and Technology, Shenzhen 518055, China

[Min Li] Business School, University of St Andrews, Scotland KY16 9AJ, United Kingdom

[Ying Zou] School of Economics and Management, Changsha University of Science and Technology, Changsha 410076, China<&wdkj&>School of Economics and Management, Hunan Institute of Science and Technology, Yueyang 414006, China

通讯机构：

[Shufang Lai] B

Business School, Southern University of Science and Technology, Shenzhen 518055, China

语种：

英文

期刊：

International Review of Financial Analysis

ISSN：

1057-5219

年：

2025

页码：

104013

DOI：

10.1016/j.irfa.2025.104013

基金类别：

support Ying Zou acknowledges the research grant from the Scientific Research Foundation of Hunan Education Department (No. 23B1098 ). Shufang Lai acknowledges the research grant from the National Natural Science Fund of China (No. 72002093 ).

机构署名：

本校为第一机构

院系归属：

经济与管理学院

摘要：

The theoretical and empirical focus of this study is the relationship between exploratory trademark strategy and corporate cash holdings, which is rarely explored in the literature. Using data from Chinese listed firms over the 2005–2021 period, we find a positive correlation between firms' exploratory trademark strategies and their cash holdings. Our cross-sectional analyses reveal that this effect is particularly strong in firms facing greater environmental uncertainty, higher financial constraints, and weaker corporate governance. We also f...

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The effect of exploratory trademark strategy on corporate cash holdings

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