期刊论文

Design of Volunteer Service APP from the Perspective of Public Welfare Communication:Taking the"Yibang"APP as an Example

中文

湖南包装

1671-4997

2024

39

1

151-154,221

10.19686/j.cnki.issn1671-4997.2024.01.035

HNJG-2021-0477:湖南省高等教育教学改革研究项目 HNJG-20230384:湖南省普通高等学校教学改革研究项目 19YBA011:湖南省社会科学基金项目

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传统的公益慈善事业面临着大量的问题和痛点。数字化公益和服务越来越受到关注,为公益行为和社会问题的解决提供了平台。文章以“益帮”志愿服务类APP为例,提出引入传播学四维理论框架和用户体验ASIS理论的创新方法,对网络公益平...展开更多 传统的公益慈善事业面临着大量的问题和痛点。数字化公益和服务越来越受到关注,为公益行为和社会问题的解决提供了平台。文章以“益帮”志愿服务类APP为例,提出引入传播学四维理论框架和用户体验ASIS理论的创新方法,对网络公益平台用户的认知、选择和偏好等维度进行研究,设计出符合用户需求的产品。研究结果表明:让网络慈善平台的用户更好地参与到数字化的...

Traditional public welfare and charity work faces numerous problems and pain points.Digital public welfare and services are receiving increasing attention,providing a platform for public welfare behavior and solving social problems.The article takes the"Yibang"...MORE Traditional public welfare and charity work faces numerous problems and pain points.Digital public welfare and services are receiving increasing attention,providing a platform for public welfare behavior and solving social problems.The article takes the"Yibang"volunteer service APP as an example and proposes an innovative method ...