会议论文

Huang, LD

英文

Lecture Notes in Computer Science

0302-9743

2023

14060

563-579

25th International Conference on Human-Computer Interaction (HCI International)

Lecture Notes in Computer Science

JUL 23-28, 2023

Copenhagen, DENMARK

[Yang, Yawen] Hunan Univ, Hunan Int Econ Univ, Changsha, Peoples R China.^[Huang, Linda;Peng, Junjie] Changsha Univ Sci & Technol, Changsha, Peoples R China.

Zaphiris, P Ioannou, A Sottilare, RA Schwarz, J Nah, FFH Siau, K Wei, J Salvendy, G

GEWERBESTRASSE 11, CHAM, CH-6330, SWITZERLAND

SPRINGER INTERNATIONAL PUBLISHING AG

978-3-031-48059-1; 978-3-031-48060-7

10.1007/978-3-031-48060-7_43

本校为通讯机构

With the rise of digital media and the large-scale construction of China's metro, digital media advertising intervenes in the metro space, breaks through traditional advertising forms with strong interactivity and communication capabilities, and provides users with personalized services. This research focuses on 1675 questionnaires on metro advertising scene design and studies the performance characteristics, development trends and user preferences of metro advertising in the digital media era. This paper believes that metro advertising should introduce new technologies brought by digital medi...