期刊论文

中文

许昌学院学报

1671-9824

2023

42

3

43-51

10.3969/j.issn.1671-9824.2023.03.010

国家社科基金项目“基于受众接受的中国文化典籍外译和传播与我国文化软实力提升研究”(19BGJ008)阶段性成果。

本校为第一机构

通过目的语受众问卷调查发现《论语》英译本在国外传播的现状:传播主体多样化欠缺,传播的主流动力不足;传播内容呈现形式单一,传播技术更新较慢;传播对象缺少清晰定位,读者阅读偏好不明;等等。基于这一现状,提出三个对策:一是丰富...展开更多 通过目的语受众问卷调查发现《论语》英译本在国外传播的现状:传播主体多样化欠缺,传播的主流动力不足;传播内容呈现形式单一,传播技术更新较慢;传播对象缺少清晰定位,读者阅读偏好不明;等等。基于这一现状,提出三个对策:一是丰富传播主体,官方主流引领;二是创新传播形式,更新传播技术;三是划分传播对象,满足不同偏好。通过这些传播策略可提升《论语》等中...

Through the target language audience questionnaire survey,it is found that the status of the English translations of The Analects in foreign countries goes like this:the main subject of dissemination is lack of diversification and the mainstream power is insufficient,th...MORE Through the target language audience questionnaire survey,it is found that the status of the English translations of The Analects in foreign countries goes like this:the main subject of dissemination is lack of diversification and the mainstream power is insufficient,the content presentation form is single and the update...