By introducing two parameters in the splittings of the matrices A and B, this paper presents a parameterized accelerated iteration (PAI) method for solving the matrix equation
$$AXB=C$$
. The convergence property of the PAI method and the choices of the parameters are thoroughly investigated. Additionally, based on some special splittings of the matrices A and B, several variants of the PAI method are established. Furthermore, for some certain cases, the optimal parameters can be determined, and it is demonstrated that the PAI method...