In celebrity endorsement of tourism destinations, celebrity identity constitutes and conveys multilayered symbolic meanings to tourists. However, prior studies often overlook how these meanings emerge through the contextual and interactive construction of identity. Drawing on the Meaning Transfer Model, we elucidate how these symbolic meanings are constituted and transferred along the ascription and interaction dimensions of celebrity-destination relationships. The findings from four experiments with 2758 participants reveal that the interaction dimension plays a pivotal role in shaping identi...
