Green behaviour is important for the sustainable development of human beings. The mechanisms of the display and maintenance of this behaviour are, however, vastly unknown. Green behaviour is a complex decision related not only to personal green values but also to the green preference of others in interpersonal interaction. Based on two simulated behaviour experiments, this paper examines the motivation mechanism of social green preferences affecting the "green items" of recipients to manipulate the social green preference level of the game operator. The results found that the subjects who acce...
