期刊论文

Research on The Application of Emotional Design in Gift Packaging —— Take the Packaging of “Play the East” Spring Gift Box as An Example

中文

绿色包装

2096-4838

2023

2

135-139

10.19362/j.cnki.cn10-1400/tb.2023.02.028

教育部人文社会科学研究规划基金项目（武陵走廊少数民族服饰纹样共同叙事研究22YJA760038）；

本校为第一机构

随着当代信息技术高速发展,机械化生产层出不穷,“情感化”设计已成为当代设计发展的重要趋势之一。商品的包装作为艺术表现的载体,无时无刻不涌现在大众视野当中。如何让情感化设计在包装领域发挥其经济价值,是值得思考并亟待解决的重...展开更多 随着当代信息技术高速发展,机械化生产层出不穷,“情感化”设计已成为当代设计发展的重要趋势之一。商品的包装作为艺术表现的载体,无时无刻不涌现在大众视野当中。如何让情感化设计在包装领域发挥其经济价值,是值得思考并亟待解决的重要课题。本文通过分析情感化设计对品牌价值所产生的作用,以“戏出东方”新春礼盒例证情感化设计在礼品包装设计中应...

With the rapid development of contemporary information technology and the emergence of mechanized production, “emotional” design has become one of the important trends in the development of contemporary design. As a carrier of artistic expression, the packaging of goods...MORE With the rapid development of contemporary information technology and the emergence of mechanized production, “emotional” design has become one of the important trends in the development of contemporary design. As a carrier of artistic expression, the packaging of goo...