In the long history of development,wine culture has become an important part of Chinese traditional culture,and artistic conception is the core idea of Chinese classical aesthetics,the application of Chinese traditional aesthetic concept in wine packaging design,is conducive to building Chinese wine brands.Zong Baihua is an outstanding representative of modern research on artistic conception aesthetics.His three-level theory of artistic conception and the three characteristics of artistic conception have guiding significance for wine packaging design.This paper analyzes the core content of Zon...
