期刊论文

On strategies to enhance brand influence of sci-tech journals from perspective of social responsibility

中文

编辑学报

1001-4314

2009

21

6

488-491

10.16811/j.cnki.1001-4314.2009.06.008

湖南省哲学社会科学基金资助项目（08YBA164）； 湖南省科技计划项目（2009FJ3128）；

本校为第一机构

科技期刊必须承担一定的社会责任。社会责任在科技期刊品牌建设的3个阶段均发挥着重要的作用:在建设"合格品牌"过程中,社会责任是科技期刊合法生存的依据;在建设"知名品牌"阶段,社会责任是科技期刊发展提升的机会;在建设"美誉品牌"阶段,社会责任是科技期刊永续经营的社会资本。努力提升论文质量和培育科技创新人才、积极参与科学知识普及和树立"读者本位"的办刊理念是科技期刊提升品牌影响力的重要举措。

Sci-tech journals should assume a certain degree of social responsibility in its development process. Social recpotsibility has played an important role in the three stages of establishing brand for sci-tech journals ： in establishing a ＂qualified brand＂, social responsibility is the legitimate basis for the journal to survive; in establishing a ＂ well-known brand ＂, social responsibility is an opportunity for the journal to develop and improve; in establishing a ＂ top brand＂, social responsibility is a capital for the sustainable develo...